You may have heard about U2 3D, the gimmicky concert film that killed at Sundance. But did you know that National Geographic produced it? What does promoting a shark-jumping arena rock band have to do with "inspiring people care about the planet", anyway?
(Speculation follows after the jump.)
Well, a lot -- maybe -- if you think of this as NatGeo's "test drive" of a potential killer-app in wildlife photography. U2 3D's camera technology, from a firm called 3ality, is supposed to be n.l.s... more about making you feel "really there" than freaking you out with spears and crap flying at your face for no reason.
The best National Geographic films (not this crap) are all about immersing you in places you're never likely to visit, but wish you could. What better way to do that than in digital 3D?
Sadly, 60SS's travel budget (actual size: here) would not allow a trip to Sundance to actually SEE the film, so I'm engaging in a bit of well-intentioned hoping here.
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