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Brain science may prove why sucky Michael Bay movies are hits

Cognitive Daily points to a really cool research paper documenting the cognitive consequences of watching video with frequent cuts. Turns out that cuts may briefly disorient the viewer and make them less likely to remember details of what they just saw.

One of the commenters made an interesting note about how filmmakers use this to their advantage.

I'm thinking of one in particular. This may be the breakthrough we've been waiting for -- a blizzard of fast cuts keeps you in a suspended state of amnesia about the absolute shite constantly emanating from the screen! This certainly explains how I got through Transformers.

I probably shouldn't talk, though... Instant Egghead isn't exactly big on the long takes.

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