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Let's go shock an elephant: Happy birthday, Thomas Edison

070b4_Edison2C.jpg Today marks Thomas Edison's birthday — 161 years ago, "the Wizard of Menlo Park" sprang forth from his mother's womb to overcome an "addled" childhood and claim over 1,093 U.S. patents for items as varied as the light bulb, the phonograph and, er, the concrete piano. How did he manage it all? Well, besides his stunning good looks (pictured left), he employed a dogged knack for invention, a mindless tolerance for pursuing trial-and-error experiments, and he wasn't afraid to let a little thing like a shower get in between him and finishing a project.

But I'll always choose to remember him for his aggressive marketing campaign during the "War of Currents" with Nikola Tesla, wherein he advocated for the benefits of direct current (DC) by electrocuting an elephant. Now that's how you win a format war (I hope you're taking notes, Sony/Blu-Ray).

In 1903, when Coney Island circus elephant Topsy was deemed a nuisance (she went berserk and killed three people, including an abusive trainer who tried to feed her lit cigarettes), her owners planned to have her executed via the traditional method of hanging (seems problematic, but whatevs). Edison, however, saw a chance to appease animal rights activists and create a gangbusters PR event by suggesting electrocution with DC. So they fed Topsy cyanide carrots and lit her up with 6,000 volts.

1,500 people attended the execution and Edison, pre-YouTuber that he was, filmed the whole thing. Check the gruesome vid after the jump:

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