Anyone see that movie Idiocracy? Where Luke Wilson gets cryo-frozen and wakes up in a future where marketing has turned everyone into dolts, kind of like a reverse Flynn Effect?
Anyway, one of the film's funniest running gags involved an imaginary sports drink called Brawndo ("The Thirst Mutilator"), whose marketing campaign causes a famine because the idiots in charge have been watering the nation's crops with it. Why? "It's got electrolytes! It's what plants crave!"
Well now they're selling Brawndo for real. With the exact same hilariously idiotic, science-mutilating tag line.
