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Results tagged “marketresearch” from 60 Second Science

McEvolution? Free fast food alters incidence of lactose intolerance in Third World

This isn't as dramatic as the discovery last year that East African herding tribes micro-evolved the ability to digest milk from their cattle, but it does attest to the power of late-era capitalism.

McDonalds wanted to sell ice cream in its Indonesian franchises--except lactose-intolerant Indonesians can't eat the stuff without getting nastily ill. Solution: gum up some kind of non-dairy ice cream for that market sector? Nah. Just give the usual stuff away for free, and let nature take its course.

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Market researchers find that we humans are so gullible we'll buy an anthropomorphized product because we think it's smiling at us

c107d_ThunderbirdI.jpg
Hi! I am Thunderbird.

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You will now see a picture of a Thunderbird.

Take a wild guess which car study participants described more favorably. Researchers from the University of Toronto found...

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