Ad copy reads, "It's daylight savings time. Remember to light your Febreze candle one hour earlier."
When I saw this ad in the Sunday newspaper, I couldn't help but notice its striking similarity to a certain global-security bellwether made famous by the Bulletin of Atomic Scientists.
Maybe Pentagram has both ad accounts?
Or perhaps Febreze is just being forward-thinking with their brand associations. In the event of global thermonuclear apocalypse, they'll have the scented-candle market locked up. (Because nothing hides the odor of fallout and spit-roasted babies like "Meadows & Rain™".)
